by Dave Leucinger
February 2002
He genuinely enjoys music - writing it, performing it, and recording it. He is steadfastly loyal to and respectful of his fans. But Jim Heath - better known as the Reverend Horton Heat - has some real issues with the two dominant forces in contemporary music: technology and corporate control. In a recent telephone interview from his home in Dallas, he discussed how these elements have alienated him from the mainstream - for better and for worse.
“Since we did our first record, the Internet and web sites have become more important,” Heath said. “But I’m confused about the Internet. I think the way it’s looking, the music will eventually just be free, and that’s not an easy pill for the industry to swallow,” he said. “For us, we don’t rely a lot on the recordings - we get our revenue off tickets and merchandise. I’m so far from the industry, I don’t have the slightest idea of what will happen. But these bands could stand to lose millions.”
An explosion of computer technology in the studio also has Heath riled up. “Since the 1970s and 80s, we’ve been moving into a world where it’s not the sound of the live band,” he lamented. “You put down the drum tracks, then throw in other loops - it takes fuckin’ forever for an album. It’s defining how music is being written and composed. And all they’re doing is turning knobs, while kick-ass players - people with real talent - are passé. It’s those posing knob-turners who are being marketed.” Brace yourself, folks - he points to one of the iconic rock acts as establishing the trend. “Sit and listen to a Led Zeppelin album - they had three guitar parts and three vocal parts on the records. It was all done with overdubbing. I question the validity of that - when you realize that it can’t be reproduced live. Technology has taken music to a weird place - way out there.”